Selling a home can be a long and complex process. That’s why you’ll want to avoid wasting time showing your home or negotiating with people that aren’t actually serious about buying your property. So, how do you attract the right buyer to your home? What even is the “right buyer?” We answer these questions and more in our helpful guide below.
Who Is the “Right Buyer”?
The right buyer is someone that’s genuinely interested in buying your property and has the financing required to do so. Realtors can spot ideal buyers without much difficulty, but you may have a more difficult time if you’re selling your home on your own. If you’re not sure how to determine who is or isn’t truly interested in buying your home, look out for these red flags.
- They don’t have a realtor: Just because you’ve chosen to go without a realtor doesn’t mean your buyer should. If a potential buyer isn’t working with an agent, they’re probably not serious about your property.
- They’re not pre-approved for a loan: Your buyer should have a pre-approval letter from a lender that proves they have the necessary financing for the home.
- They’re not asking questions: A potential buyer should be asking you lots of questions about the property and the neighbourhood. Not asking questions and rushing through the tour are definite red flags.
How to Attract the Right Buyer
Don’t waste your time with people that aren’t serious about buying your home. If you’re not sure how to attract the right buyer in the lead up to selling, consider these straightforward and effective tips!
Have Agent-Only Open Houses
Consider asking your realtor to host an agent or broker-only open house. This will allow them to focus their efforts on showing your home to genuinely interested parties, rather than people who are just curious.
Create a Detailed Listing
A detailed listing is essential if you want to attract the right buyers. Your listing description should include all of your property’s major selling points. This includes its eco-friendly features, local amenities, and much more. You could even include a virtual tour to narrow the pool of potential buyers that come to see the home in person.
Ask for a Pre-Approval Letter
As stated above, asking for a pre-approval letter ahead of time will allow you to focus on serious buyers only. If they say they intend to pay with cash, simply ask for a bank-issued proof of funds letter instead.
Hire an Expert Realtor
All the above tips are much easier if you have a real estate agent helping you. They can arrange agent-only open houses, create the perfect listing, ask potential buyers for pre-approval letters, and more. They’ll also know plenty of other ways to attract the right buyers to your property. This could include everything from home improvement projects to arranging for a house appraisal so you have an accurate idea of your house’s value for pricing.
Find the Right Buyers With an Expert NSW Realtor
Selling property can be complicated, so why go it alone? Our realtors have the experience, market knowledge, and negotiating skills necessary to ensure the process is as efficient and profitable as possible. If you’re interested in selling a house, buying a house, or finding property in NSW for building a house, we can help you. If you have any questions about our services or house sales in general, please get in touch.
