Marketing a listed property is at the very heart of any sales campaign and reaching the widest possible market is obviously crucial.
Historically, apart from agency window displays and flyers, newspaper and glossy magazine property supplements were the mainstay of listing campaigns. But the advent of social media platforms including Facebook, Instagram and Google amongst others has greatly altered the advertising landscape – and the power of social media as a marketing tool should not be underestimated!
Traditional formats are beneficial, but they have obvious geographic limitations and now, instead of being the core of a campaign, they work to support the increasing popularity of social media with its virtually (pun intended) unlimited audience. Social media’s climb to prominence is no more relevant than now, in our new Covid-19 reality, where we are not only spending more time at home but spending much more time on our laptops and favourite social media sites.
Facebook draws an average monthly audience of around the 2.5 billion mark. Yes billion! Instagram enjoys about 1 billion monthly users. That’s an enormous market and while it is global, the reach to local and national audiences significantly widens the pool of prospective buyers. The savvy Real Estate Agent will readily understand the potential these sites offer – and it’s those Agents, their vendors and buyers that will reap the sales rewards. With 77% of Agents having embraced digital media as a means of communicating with a vendors and buyers, prospective vendors should ensure they sign with an Agent that is digitally active across all the right channels. To see just how digitally savvy an Agent might be, follow their social media sites to check content and how they interact with enquiries. If you’re a potential buyer, make sure you are on their radar, so that should your dream property becomes one of their listings, you will get an early call to alert you. This relationship is likely to give you ‘the jump’ on other buyers.
R & R Property was an early adopter of social media as a marketing tool and as our marketing campaigns are tailor-made to suit each client, we have wide menu of channels at our disposal. We encourage our vendors to incorporate social media in their marketing campaigns, not only for its efficacy, but for its cost effectiveness. We keep our pages fresh and are consistent in our use. We not only post photographs, but profiles of listings, inspection dates and times, off-market opportunities, coming listings and pictures of our gorgeous part of the world. And we consistently engage with our followers. We monitor results and of course promote our own sales results, so our audience is readily aware of our Agency successes.
Visit R & R Property’s Facebook and Instagram pages. We trust you’ll find them interesting and informative. Come in and chat with our professional and experienced sales staff across our five offices: Stroud, Bulahdelah, Gloucester, Foster and Raymond Terrace. Whether you’re a buyer or a vendor, you’re in a safe pair of hands with R & R.
